Made by Choice

25 Products

  • Inspired by the industrial heritage of the island of Lonna near Helsinki, the Lonna Rack features a distinctive T-shaped supportive structure reminiscent of the original machinery found on the island. Originally designed for a café interior, it now serves as a sculptural and functional piece for contemporary homes and public…

  • Inspired by the industrial heritage of Lonna Island near Helsinki, the Lonna Umbrella Stand features a minimalist silhouette anchored by a distinctive T-shaped support, echoing the machinery once used on the island. Originally designed for a café interior, it now serves as a sculptural and functional piece for homes and…

  • A poetic lighting piece that blends Scandinavian minimalism with playful geometry, the LYCKA Lamp is part of a collection designed to bring warmth and character to small spaces. Suitable as a table or wall lamp, its compact form and soft glow make it ideal for bedside tables, shelves, or cosy…

  • A study in Scandinavian restraint and sculptural clarity, the NUDE Dining Chair embodies the quiet elegance of Finnish design. Crafted from solid oak and upholstered, this chair a collaboration with award-winning designer, Harri Koskinen. Its silhouette is sleek and contemporary, with softened edges and a gently curved backrest that invites…

  • Inspired by the gentle voyage of the Lycka yacht, the OLYCKA Lamp is a sculptural ode to movement, light, and material. Designed in collaboration with Finnish designers Jokinen & Konu, this versatile piece can be mounted on the wall or placed on a table, its form adapting gracefully to the…

  • A sculptural ode to Icelandic literary culture, the Reading Horse is a minimalist bookstand that celebrates the joy of reading. Designed by Katrín Ólína in collaboration with Made by Choice, this piece is both functional and symbolic—named after the Icelandic term for a voracious reader, a “reading horse.” Crafted from…

  • A celebration of playful geometry and Nordic craftsmanship, the TIKKU Bench is part of the Tikku Collection by Finnish designer Ari Kanerva. Its name, “Tikku,” meaning “stick” in Finnish. reflects the bench’s construction: a flatpack design composed of interlocking ash wood rods of varying thicknesses, creating a visually rhythmic and…

  • A sculptural expression of Nordic minimalism, the TIKKU Dining Table is part of the Tikku Collection by Finnish designer Ari Kanerva. Its name, “Tikku,” meaning “stick” in Finnish, reflects the table’s construction: a flatpack design composed of interlocking ash wood rods of varying thicknesses, creating a visually rhythmic and structurally…

  • Born from the duality of hotel and workspace, the VALO Lounge Chair is a modern classic that bridges comfort and function. Originally designed for the VALO Hotel & Work in Helsinki, this piece responds to the evolving needs of hybrid living—where rest and productivity share the same space. Crafted locally…